Manufacturing Trade Show Planning Tracker
Plan every trade show from one organized system. Manage budgets, deadlines, booth logistics, lead capture, sales follow-up, and post-show ROI without relying on scattered spreadsheets.
See Exactly What’s Inside
Preview the worksheets used to manage deadlines, track spending, coordinate booth logistics, assign lead follow-up, and measure results after each event.
Everything You Need to Manage the Entire Event
Trade Show Planning Tracker
Manage deadlines, responsibilities, budgets, booth logistics, and event details from one place.
Pre-Show Checklist
Prepare travel, staffing, materials, promotion, lead capture, and final event requirements.
Lead Follow-Up Tracker
Assign owners, record next steps, monitor lead status, and prevent valuable conversations from being forgotten.
Post-Show Review Worksheet
Document results, evaluate pipeline, compare spending, and measure overall event performance.
Built for Lean Manufacturing Teams Managing Trade Shows
This tracker is designed for manufacturing companies where trade show planning crosses marketing, sales, operations, and leadership.
Manufacturing marketing managers responsible for event schedules and budgets
Trade show coordinators managing vendors, deadlines, travel, and booth logistics
Industrial sales teams responsible for lead qualification and follow-up
Small manufacturers without dedicated event-management software
Run Every Trade Show With a Repeatable Process
- Keep deadlines, budgets, responsibilities, and event details in one system
- Reduce missed tasks and last-minute problems
- Give sales clear ownership of every qualified lead
- Compare planned spending with final event costs
- Track pipeline, revenue, and ROI after the show
- Build a process your team reuses for every event
Why This Works Better Than a Basic Checklist
A basic checklist tells you what to do. This tracker gives your team one working system for assigning responsibilities, monitoring deadlines, tracking spending, managing leads, and reviewing final results.
It follows the full event process from early planning through post-show ROI, helping marketing and sales stay aligned before, during, and after every trade show.
Planning an upcoming manufacturing trade show? Use our Manufacturing Trade Show Planning Checklist to organize your goals, budget, booth logistics, promotion, lead capture, follow-up, and measurement.
Built From Real Manufacturing Marketing Experience
Created by Ronald Gerlach, a senior B2B marketing leader with more than two decades of experience across manufacturing and multi-division organizations.
His experience includes directing large-scale trade shows, managing event budgets, coordinating booth logistics, aligning marketing with sales, improving lead follow-up, and measuring pipeline and ROI. He has planned as many as seven major trade shows per year while managing each event from early strategy through post-show review.
ForgePoint Digital turns this hands-on experience into practical tools for lean manufacturing marketing teams.
Frequently Asked Questions
What format is included?
The Trade Show Planning Tracker is delivered as a Microsoft Excel workbook.
Is the tracker reusable?
Yes. Duplicate the workbook and use it for multiple trade shows within your company.
Who should use the tracker?
It is designed for manufacturing marketing managers, trade show coordinators, sales teams, and business owners responsible for event planning and follow-up.
Do I need advanced Excel skills?
No. The workbook uses a straightforward structure designed for regular business users.
How do I receive the tracker?
Gumroad provides immediate download access after purchase.
Plan Your Next Trade Show for $24
Get the complete Trade Show Planning Tracker and create one repeatable system for managing event planning, spending, lead follow-up, and post-show reporting.
One-time purchase. Digital download. Immediate access through Gumroad.