One of the most common questions manufacturing marketers face is also one of the hardest to answer: How much should we spend on marketing? It’s tempting to look for a simple benchmark—perhaps a percentage of revenue—and use that as the answer. But two manufacturers with the same revenue can require very different marketing budgets. One […]
Manufacturing Marketing Budget: What Should You Spend? Read More »
Manufacturing trade shows can consume a significant portion of a marketing budget. Booth space is only the beginning. Add exhibit design, freight, drayage, travel, hotels, sponsorships, promotional materials, equipment, lead-capture technology, and staff time, and the true investment can become substantial. Yet many companies still evaluate trade shows using metrics such as booth traffic, badge
How to Measure Manufacturing Trade Show ROI Read More »
Trade shows can be one of the largest line items in a manufacturing marketing budget. Booth space, travel, freight, displays, sponsorships, promotional materials, equipment, and staff time add up quickly. Yet many manufacturers still approach trade shows as isolated events rather than measurable marketing campaigns. A better approach starts long before the booth opens and
Manufacturing Trade Show Planning Checklist: A Step-by-Step Guide Read More »
Learn how to build an annual manufacturing content calendar that keeps your marketing organized, supports business goals, and helps manufacturers publish consistently throughout the year.
How to Build an Annual Manufacturing Content Calendar Read More »
10 Marketing KPIs Every Manufacturer Should Track Stop Measuring Everything. Start Measuring What Matters. If you ask ten manufacturing companies how they measure marketing success, you’ll probably receive ten different answers. Some focus on website traffic. Others celebrate social media engagement. Many only count the number of leads generated each month. And surprisingly, many manufacturers
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